I'm from an academy or club a college or sixth form a family
Veo · XbotGo · whatever you film on

Make your Veo or XbotGo footage actually useful.

The camera hands you ninety minutes and a handful of highlights it picked out itself. We turn that into a page for every player: each moment against the name of whoever did it, one tap to watch, and a record that outlives the season, the coach and the subscription.

Get set upExplore the demo

Demo FC is an invented club with a full season on it. No sign-in, nothing real - and you can switch between a coach's view and a family's from inside it.

yourclub.kickforwardfc.co.uk
7Alfiev Broadland · his afternoon
12'
⭐ Goalleft foot · won it high
▶ Watch
24'
Tackle wonstayed on his feet
▶ Watch
31'
Chance createdball in from wide
▶ Watch

The same afternoon the camera already filmed. Nothing uploaded twice, nothing tagged from scratch.

Working on

Finish with the left foot

Set 14 Sept by Coach Dan · review 12 Dec
StartedWorking onGetting thereGot it
From the coaches · 19 OctHe's stopped shifting it onto his right. The second clip is the moment it clicked - watch his first touch.
The moments that show it
Septv Riverside · 12'
Octv Broadland · 31'
Novv Marshside · 7'
0 of 11left-foot shots, Sept
4 of 9left-foot shots, Nov
2left-foot goals
Veo, XbotGo or your own cameraEvery moment against a nameOne tap to watch itShare it outside the clubYours to keep
What it's for

Footage is not a record.

A camera gives you the afternoon back and a few clips it chose. What a club actually wants is to find one player's moments in it. Here is what that has looked like so far, and what happens if your set-up is a fourth shape.

A youth team and its families

  1. Every moment carries a nameThe match goes up with each goal, tackle and chance against whoever did it, so a family opens the one page that is theirs and nobody else's.
  2. They go back to itOne family watched the same thirty seconds six times across nine days. A highlight you can find again is worth more than a highlight reel.
  3. They follow it on the dayFor one parent the most opened page is the live one, while the match is still being played.
What a family sees →

An adult Sunday side

  1. They look themselves upMore than half of everything the squad did on the site was opening a moment from the match. Not the table, not the stats. The moment.
  2. They find the same passagesThree different players arrived at the same minute of the same game within days of it being tagged. Nobody sent them there.
  3. It can leave the clubAn adult side can share a moment, or a reel of them, with anyone at all. The person who opens it needs no account and sees nothing else.
How a match gets tagged →

Something we have not built yet

  1. A college or sixth formThe students log the film as the analysis they are already assessed on, and the squad gets the season's record out of the same work.
  2. A camera we have not metVeo and XbotGo are wired up today. If yours is a phone on a tripod, a stream or something older, say so and we will tell you honestly whether it fits.
  3. A shape that needs buildingSome of what people ask for already exists. Some of it we would build for you. You will be told which, and what it costs, before you commit to anything.
Tell us what you have got →
Every player has a plan

Every player has a clear focus.

One or two objectives at a time, set by the coach in their own words, with a stage that moves as the player does.

Development · Theo
Objective
Scan before receiving

Look over the shoulder before the ball arrives, so the first touch already has somewhere to go.

↓
Coach observation · 19 Oct

"Improving. Checking shoulders more consistently before receiving - the second half against Broadland was the best I've seen."

↓
Stage
StartedWorking onGetting thereGot it
Every claim has evidence

See the moments that show the progress.

One record, five connected parts: the objective, what the coach saw, the clip, the numbers moving, and what comes next. Step through it.

1 · The objective
9Noah
Working on

Timing the tackle

Set 3 Oct by Coach Sam · review 10 Jan

Stay on your feet and slow them down first. Go in when the ball leaves their foot, not before.

StartedWorking onGetting thereGot it
2 · What the coach saw
Coach observation · 12 Oct · v FenlandTwo tackles lost in the first ten minutes, both diving in. Then at 40' he stood up, waited, and won it clean - that's the one.
4'
Tackle unsuccessfuldived in
▶ Watch
9'
Tackle unsuccessfuldived in
▶ Watch
40'
⭐ Tackle wonstayed on his feet
▶ Watch
3 · The clip, attached
v Fenland · 12 Oct40' · Tackle won · attached to "Timing the tackle"

Plays from six seconds before. A family watches it on Noah's page; the coach adds a line underneath.

Note to the familyThis is the tackle we've been working towards. Watch him wait.
4 · The numbers move
OCT
Working on
NOV
Getting there
DEC
Got it
JAN
Review
9/23tackles won · Oct
11/17tackles won · Nov
14/19tackles won · Dec
74%won, squad 62%
5 · Completed, and what's next
Objective completed: Timing the tackle ▶ Watchset 3 Oct · got it 12 Dec
New objective: Play forward firstset 14 Dec · "He wins it now. Next: what he does with it."
From the coachesThree months, one thing, done properly. On to the next.
The objectiveWhat Noah is working on, in his coach's words.
Every season builds on the last

September next to December.

The record doesn't start again after every session, every age group or every coach. It gets richer.

Alfie · Season
8appearances
3goals
2assists
1player of the match
18tackles won
6clearances
5blocked shots
67%shots on target
Left foot
4
Right foot
11
First goal ▶ Watchv Riverside · 6 Sept · left foot, from the edge of the box
Objective completed: Finish with the left footset 14 Sept · got it 12 Dec
Parents' player of the matchv Marshside · 8 Nov
Coaches see the bigger picture

Your match record becomes coaching insight.

Where the goals come from, which foot, what the defence is doing, what's changing match to match - from your own record. The coach decides what matters.

Team · Where the goals come from
goalon targetoff target
Team · Attempts
On target
34
Off target
15
Blocked
6
Woodwork
2
55attempts
62%on target
18goals
33%conversion
Team · Conversion, match by match
0%25%50% RiversideFenlandBroadlandMarshside
Team · How the goals came about
Won it high
6
Through ball
4
Ball in from wide
3
Rebound
2
Solo run
2
Set piece
1

Every goal, both ends, classified by how it came about and how it was struck.

Team · Defending
103tackles won
62%tackle success
46interceptions
31clearances
•We win the ball by tackling more than by reading it (103 tackles to 46 interceptions).n=149
▲Of their 19 shots on target we kept out 79%.n=19
Team · Who does what
Alfie
18 · 2
Noah
14 · 3
Ben
35 · 0
Theo
9 · 5
Sam
7 · 4
defensive actionsgoals + assists
Match · v Broadland · Timeline
Q1
Q2
Q3
Q4
⚽●⚽🧤⚽●⚽⚽ 🛡🛡🛡🛡🛡🛡🛡🛡🛡
12'
Goal · Alfieassist Theo · left foot · won it high
▶ 09:41
31'
Save · Samfrom the edge of the area, low left
▶ 27:08
Team · What the numbers say
▼Only 8% of attempts with the left foot.n=53
▲Goals shared by 7 different scorers.n=18
▼We concede most in the last ten minutes - 3 of 5.n=5
•Opponents attack down our right: 10 of 18 shots.n=18

Patterns worth a look, each with how much it rests on. The coach decides what matters.

Where the goals come fromEvery attempt on the pitch - goals, on target, off.
Who it's for

One record. Everybody who needs it.

For academies

  1. Make your coaching visibleHelp families see the development their fees are paying for.
  2. Give parents more valueTurn coaching, feedback and match moments into something families can see and understand.
  3. Stand out and retain playersOffer a structured development experience that differentiates the academy and strengthens the parent relationship.
See KickForward for academies →

For coaches

  1. Keep every player's focus clearRecord what each player is working on and what comes next.
  2. Back feedback with evidenceConnect what you saw to real match moments, clips and numbers.
  3. See development over timeA record across matches and seasons, not a fresh start every session.
See KickForward for coaches →

For colleges

  1. The squad logs, not one personAny student you approve can log moments from the film, and every entry records who added it.
  2. It counts twiceThe same work is the analysis they are already assessed on and the squad's record for the season.
  3. It survives the courseTwo years in one record, and they keep it when they leave.
See KickForward for colleges →

For parents

  1. Know what your child is working onSee the development goals their coach has set.
  2. See the progressHow their game is developing, not just the occasional word at pick-up.
  3. Keep the momentsThe goals, the skills, the match moments that make up their football journey.
See KickForward for parents →
Get set upExplore the demo

One age group free for the rest of the season - or try the invented club now.

Progress they'll remember

The goal. The first-time finish. The moment the work finally clicked.

A player's journey, kept - so a family can watch how far their child has come.

Sam · Journey
First goal ▶ Watchv Riverside · 6 Sept · left foot, from the edge of the box
First start in goalv Fenland · 20 Sept · 4 saves
Objective completed: Finish with the left foot ▶ Watchset 14 Sept · got it 12 Dec
Parents' player of the matchv Marshside · 8 Nov
Hat-trick ▶ Watchv Broadland · 6 Dec
What it costs

£15 a team a month.
Never more than £129.

One price per team, whatever size the team is. However many teams you run, the whole club is capped at £129 a month.

One team
£15 a month
About £1 a player a month.
  • Every player’s own record
  • Their family’s private page
  • Match pages, video and moments
A club
£129 a month, capped
Nine teams or ninety. The price stops at £129.
  • Everything above, every team
  • Your badge, colours and address
  • One sign-in for coaches across the club
Pay for the year
2 months free
£150 a team, or £1,290 for the club.
  • One invoice, one approval
  • Fits a season’s budget
  • Founding clubs keep their price

The one page for your committee › - what it is, what it costs and what the club is agreeing to, written to be printed and tabled.

No setup fee and no per-parent charge. Everything you put in is yours: one button exports every moment, player, match and coach note as a spreadsheet, any time, including after you leave. There is no VAT to add.

Start with one squad.
Let the parents ask for the rest.

Tell us your club and how many teams you run, and we will set one age group up so you can see it working with your own players before anybody signs anything.

We answer the same day. No call unless you want one.
Your badge and brandingyouracademy.kickforwardfc.co.uk, or your own domain
Your data stays yoursexport everything, any time
Built for youth footballone child per family; coach judgement, supported by evidence