Player development, made visible

Show every family what your coaching is doing.

Give every player a private development record showing what they're working on, how they're progressing and the moments that prove it.

Book a demoExplore the demo as a coachSee it as a parent

The demo is Demo FC — an invented club with a full season on it. No sign-in, nothing real.

youracademy.kickforwardfc.co.uk
7AlfieU9 · Development
Working on

Finish with the left foot

Set 14 Sept by Coach Dan · review 12 Dec
StartedWorking onGetting thereGot it
From the coaches · 19 OctHe's stopped shifting it onto his right. The second clip is the moment it clicked — watch his first touch.
The moments that show it
Septv Riverside · 12'
Octv Broadland · 31'
Novv Marshside · 7'
0 of 11left-foot shots, Sept
4 of 9left-foot shots, Nov
2left-foot goals
One record per playerCoach-led developmentMatch and video evidencePrivate to each familyYour academy's brand
Every player has a plan

Every player has a clear focus.

One or two objectives at a time, set by the coach in their own words, with a stage that moves as the player does.

Development · Theo
Objective
Scan before receiving

Look over the shoulder before the ball arrives, so the first touch already has somewhere to go.

↓
Coach observation · 19 Oct

"Improving. Checking shoulders more consistently before receiving — the second half against Broadland was the best I've seen."

↓
Stage
StartedWorking onGetting thereGot it
Every claim has evidence

See the moments that show the progress.

One record, five connected parts: the objective, what the coach saw, the clip, the numbers moving, and what comes next. Step through it.

1 · The objective
9Josh
Working on

Timing the tackle

Set 3 Oct by Coach Sam · review 10 Jan

Stay on your feet and slow them down first. Go in when the ball leaves their foot, not before.

StartedWorking onGetting thereGot it
2 · What the coach saw
Coach observation · 12 Oct · v FenlandTwo tackles lost in the first ten minutes, both diving in. Then at 40' he stood up, waited, and won it clean — that's the one.
4'
Tackle unsuccessfuldived in
▶ Watch
9'
Tackle unsuccessfuldived in
▶ Watch
40'
⭐ Tackle wonstayed on his feet
▶ Watch
3 · The clip, attached
v Fenland · 12 Oct40' · Tackle won · attached to "Timing the tackle"

Plays from six seconds before. A family watches it on Josh's page; the coach adds a line underneath.

Note to the familyThis is the tackle we've been working towards. Watch him wait.
4 · The numbers move
OCT
Working on
NOV
Getting there
DEC
Got it
JAN
Review
9/23tackles won · Oct
11/17tackles won · Nov
14/19tackles won · Dec
74%won, squad 62%
5 · Completed, and what's next
Objective completed: Timing the tackle ▶ Watchset 3 Oct · got it 12 Dec
New objective: Play forward firstset 14 Dec · "He wins it now. Next: what he does with it."
From the coachesThree months, one thing, done properly. On to the next.
The objectiveWhat Josh is working on, in his coach's words.
Every season builds on the last

September next to December.

The record doesn't start again after every session, every age group or every coach. It gets richer.

Alfie · Season
8appearances
3goals
2assists
1player of the match
18tackles won
6clearances
5blocked shots
67%shots on target
Left foot
4
Right foot
11
First goal ▶ Watchv Riverside · 6 Sept · left foot, from the edge of the box
Objective completed: Finish with the left footset 14 Sept · got it 12 Dec
Parents' player of the matchv Marshside · 8 Nov
Coaches see the bigger picture

Your match record becomes coaching insight.

Where the goals come from, which foot, what the defence is doing, what's changing match to match — from your own record. The coach decides what matters.

Team · Where the goals come from
goalon targetoff target
Team · Attempts
On target
34
Off target
15
Blocked
6
Woodwork
2
55attempts
62%on target
18goals
33%conversion
Team · Conversion, match by match
0%25%50% RiversideFenlandBroadlandMarshside
Team · How the goals came about
Won it high
6
Through ball
4
Ball in from wide
3
Rebound
2
Solo run
2
Set piece
1

Every goal, both ends, classified by how it came about and how it was struck.

Team · Defending
103tackles won
62%tackle success
46interceptions
31clearances
•We win the ball by tackling more than by reading it (103 tackles to 46 interceptions).n=149
▲Of their 19 shots on target we kept out 79%.n=19
Team · Who does what
Alfie
18 · 2
Josh
14 · 3
Ben
35 · 0
Theo
9 · 5
Sam
7 · 4
defensive actionsgoals + assists
Match · v Broadland · Timeline
Q1
Q2
Q3
Q4
⚽●⚽🧤⚽●⚽⚽ 🛡🛡🛡🛡🛡🛡🛡🛡🛡
12'
Goal · Alfieassist Theo · left foot · won it high
▶ 09:41
31'
Save · Samfrom the edge of the area, low left
▶ 27:08
Team · What the numbers say
▼Only 8% of attempts with the left foot.n=53
▲Goals shared by 7 different scorers.n=18
▼We concede most in the last ten minutes — 3 of 5.n=5
•Opponents attack down our right: 10 of 18 shots.n=18

Patterns worth a look, each with how much it rests on. The coach decides what matters.

Where the goals come fromEvery attempt on the pitch — goals, on target, off.
Who it's for

One record. Three people who need it.

For academies

  1. Make your coaching visibleHelp families see the development their fees are paying for.
  2. Give parents more valueTurn coaching, feedback and match moments into something families can see and understand.
  3. Stand out and retain playersOffer a structured development experience that differentiates the academy and strengthens the parent relationship.
See KickForward for academies →

For coaches

  1. Keep every player's focus clearRecord what each player is working on and what comes next.
  2. Back feedback with evidenceConnect what you saw to real match moments, clips and numbers.
  3. See development over timeA record across matches and seasons, not a fresh start every session.
See KickForward for coaches →

For parents

  1. Know what your child is working onSee the development goals their coach has set.
  2. See the progressHow their game is developing, not just the occasional word at pick-up.
  3. Keep the momentsThe goals, the skills, the match moments that make up their football journey.
See KickForward for parents →
Book a demoExplore the demo as a coach

Twenty minutes, on a real record — or try the invented one now.

Progress they'll remember

The goal. The first-time finish. The moment the work finally clicked.

A player's journey, kept — so a family can watch how far their child has come.

Sam · Journey
First goal ▶ Watchv Riverside · 6 Sept · left foot, from the edge of the box
First start in goalv Fenland · 20 Sept · 4 saves
Objective completed: Finish with the left foot ▶ Watchset 14 Sept · got it 12 Dec
Parents' player of the matchv Marshside · 8 Nov
Hat-trick ▶ Watchv Broadland · 6 Dec

Start with one squad.
Let the parents ask for the rest.

See how KickForward works with one age group before rolling it out across your academy.

Book a demo
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Built for youth footballone child per family; coach judgement, supported by evidence