For coaches

Your judgement, backed by evidence.

Write what each player is working on. Attach the moments that show it. The record, the highlights and the families' pages build themselves.

New objective · Theo
Scan before receiving
Look over the shoulder before the ball arrives, so the first touch already has somewhere to go.
StartedWorking onGetting thereGot it
Pickv Broadland · 4'
Pickv Broadland · 22'
+ add a clip
Note to the familyTwo of these are the pass going backwards because he didn't look; the third is the one where he did.
SaveCancel

You already know what each of your players needs to work on. What you don't have is a way to write it down once, show the family the clip, and see three months later whether it stuck. KickForward is that.

Objectives

Keep every player's focus clear

One or two things at a time, in your words, with a stage you move as they improve. A note the family reads. Nothing generated.

youracademy.kickforwardfc.co.uk
9JoshU10 · 2 objectives

Timing the tackle

Set 3 Oct by Coach Sam · review 10 Jan
StartedWorking onGetting thereGot it

Stay on your feet and slow them down first; go in when the ball leaves their foot, not before.

Octv Fenland · 15'
Novv Riverside · 40'
Decv Broadland · 22'
9/23tackles won · Oct
14/19tackles won · Dec
74%won, squad 62%
From the coachesHe's stopped diving in. The December clip is the tackle we've been working towards since October.
The record

Every moment of every match

Shot, tackle, save, key pass, beat a player — where it happened, where it went, which foot. Every one of them is on the video, a click away.

Tagger · v Broadland
Q1
Q2
Q3
Q4
🧤 🛡🛡🛡🛡🛡🛡🛡🛡🛡
sshot on
ttackle won
iinterception
vsave
qkey pass
dbeat a player

Every moment of the match, on the record and on the video.

Evidence

Star the moments, attach them to the objective

From anything recorded of a player's, pick the clips that show the thing. They're on the child's page by the evening.

Alfie · Highlights
⭐ Coach's picks⚽ Goals🎯 Chances🛡️ Defending
12'
⭐ Goal · left footRiverside (A) · 12 Sept
▶ Watch
31'
⭐ Chance createdBroadland (H) · 19 Sept
▶ Watch
7'
Tackle wonMarshside (A) · 3 Oct
▶ Watch
44'
SaveFenland (H) · 17 Oct
▶ Watch
▶ Watch these 14 in order
Corrections

Watched it back and it was something else?

Change what was recorded from anywhere the moment is shown. Confirmed on the row, logged, folded in overnight.

Match · Moments · Josh
6'
Tackle wonRiverside (A) · 12 Sept
▶ Watch
15'
Tackle unsuccessfulJosh, 15': record it as Interception? Yes · No
▶ Watch
22'
InterceptionRiverside (A) · 12 Sept
▶ Watch

Watched it back and it was something else? Change it from anywhere the moment is shown.

The bigger picture

Patterns worth looking at — you decide

Rules over your own record surface things like a weak foot or tackles lost more than won, as drafts you add, edit or dismiss. Nothing reaches a family until you've written it.

Team · What the numbers say
62% of attempts hit the target — 34 of 55, 18 in.n=55
Only 8% of attempts with the left foot.n=53
Goals shared by 7 different scorers.n=18
We concede most in the last ten minutes — 3 of 5.n=5
Opponents attack down our right: 10 of 18 shots.n=18
A pattern worth looking at — the coach decides
Finish with the left foot · Alfie

0 of 11 attempts with the left this season.

Add as objectiveDismiss
The return fixture

Before you play them again, watch every shot they had against you.

Pick the opponent and every shot at your goal is on one map — saved, blocked, wide, in — with a button that plays the lot in order, and who you had on the pitch for each. Ten minutes on the sofa, and you know where they hurt you from.

Opposition · Riverside
EveryoneRiversideBroadlandMarshside
9'
🧤 Saved · by SamRiverside (A) · 12 Sept · on: Sam, Alfie, Josh, Leo, Max
▶ Watch
23'
🛡 Blocked · by LeoRiverside (A) · 12 Sept
▶ Watch
41'
⚽ Goal concededRiverside (A) · 12 Sept · from the edge of the area
▶ Watch
▶ Watch all 11 in order

Their players are never named. It is where the shots came from, not who took them.

Start with one squad.
Let the parents ask for the rest.

See how KickForward works with one age group before rolling it out across your academy.

Book a demo
Your badge and brandingyouracademy.kickforwardfc.co.uk, or your own domain
Your data stays yoursexport everything, any time
Built for youth footballone child per family; coach judgement, supported by evidence